Thailand to taste Myanmar beer
Famous Thai beer brands such as Singha and Chang may soon be joined by Myanmar’s number one alcoholic beverage if Thailand’s largest brewery ThaiBev can find itself a favourable deal.
According the Bangkok Post, ThaiBev President Thapana Sirivadhanabhakdi said the company is planning to import Myanmar beer into Thailand to sell in areas where migrant Myanmar workers are based.
Moreover, the Thai brewer is also looking to increase its presence in the frontier market, seen by watchers as a high-risk investment destination hat could award high returns.
ThaiBev is looking to make the Myanmar production deal with a partnership through Fraser and Neave, a company majority owned by ThaiBev since February 2013 that holds a 55 per cent stake in Myanmar Brewery.
“Myanmar is the rising star of ASEAN, the one everyone is looking at, and the market there is similar to Thailand’s,” Sirivadhanabhakdi said on the sidelines of the recent ASEAN Economic Community seminar in Bangkok.
Yet the once-shunned nation has only just recently emerged back onto the global scene, and there is an inordinate pent-up need for infrastructure that many companies are waiting for to make business commits.
Specifically, Myanmar’s electricity and water utility infrastructure will need to be improved if ThaiBev is to seriously consider having a large production base.
ThaiBev is one of two brewers – Denmark’s Carlsberg being the other – that won approval in February to set up breweries in Myanmar.
ThaiBev is allowed to produce its flagship Chang brand in Yangon, Mandalay and Shan state.
Famous Thai beer brands such as Singha and Chang may soon be joined by Myanmar’s number one alcoholic beverage if Thailand's largest brewery ThaiBev can find itself a favourable deal. According the Bangkok Post, ThaiBev President Thapana Sirivadhanabhakdi said the company is planning to import Myanmar beer into Thailand to sell in areas where migrant Myanmar workers are based. Moreover, the Thai brewer is also looking to increase its presence in the frontier market, seen by watchers as a high-risk investment destination hat could award high returns. ThaiBev is looking to make the Myanmar production deal with a partnership through...
Famous Thai beer brands such as Singha and Chang may soon be joined by Myanmar’s number one alcoholic beverage if Thailand’s largest brewery ThaiBev can find itself a favourable deal.
According the Bangkok Post, ThaiBev President Thapana Sirivadhanabhakdi said the company is planning to import Myanmar beer into Thailand to sell in areas where migrant Myanmar workers are based.
Moreover, the Thai brewer is also looking to increase its presence in the frontier market, seen by watchers as a high-risk investment destination hat could award high returns.
ThaiBev is looking to make the Myanmar production deal with a partnership through Fraser and Neave, a company majority owned by ThaiBev since February 2013 that holds a 55 per cent stake in Myanmar Brewery.
“Myanmar is the rising star of ASEAN, the one everyone is looking at, and the market there is similar to Thailand’s,” Sirivadhanabhakdi said on the sidelines of the recent ASEAN Economic Community seminar in Bangkok.
Yet the once-shunned nation has only just recently emerged back onto the global scene, and there is an inordinate pent-up need for infrastructure that many companies are waiting for to make business commits.
Specifically, Myanmar’s electricity and water utility infrastructure will need to be improved if ThaiBev is to seriously consider having a large production base.
ThaiBev is one of two brewers – Denmark’s Carlsberg being the other – that won approval in February to set up breweries in Myanmar.
ThaiBev is allowed to produce its flagship Chang brand in Yangon, Mandalay and Shan state.
