Thais now spend half a day on the Internet

Normal scene from Bangkok’s public transport

Thais spent an average of almost 12 hours per day on the Internet in 2020, most of them through their smartphones, according to a survey by the country’s Electronic Transactions Development Agency (ETDA).

The digital seclusion is mainly driven by the Covid-19 pandemic which has reduced social contacts and disrupted public life in a country where people like to spend their spare time in a group, chatting, eating and drinking together.

But it is also due to easier Internet access and broader web coverage which makes it convenient for people to connect online, the agency noted.

In 2013, when ETDA began the survey, Thais spent an average of only four hours and 36 minutes a day on the Internet, which means the amount of time had tripled by 2020, Chaichana Mitrpant, executive director of ETDA, said, citing the agency’s “Thailand Internet User Behaviour 2020” report.

According to the study, daily time spent on the Internet on weekdays was 11 hours and 23 minutes on average, a jump of one and a half hour from a year earlier, while on weekends the time spent was 11 hours and 29 minutes, a drop of six minutes from a year before.

Generation Y are the heaviest users

Demographically, Generation Y (aged 20-39) was the biggest user of the Internet, spending an average of 12 hours and 26 minutes per day, followed by Generation Z (younger than 20) with 12 hours and eight minutes, Generation X (40-55) with ten hours and 20 minutes and Baby Boomers (56-74) with eight hours and 41 minutes.

It is understood that the study included both productive online time such as home working and online learning and recreational Internet time to play games, interact on social media and do online shopping.

Leisure use of the Internet dominates

But it seems that particularly younger users are more into leisure uses rather than productive work on the Internet.

Social media had the most popular online engagement by Thais, with 95.3 per cent of respondents, followed by watching TV clips, movies and online music at 85 per cent, then information searches at 82.2 per cent. Some 77.8 per cent said they engage in online chat, while 67.3 per cent shop online.

Facebook, YouTube and Line were still the main social media channels for Thais, amounting to 98.2 per cent, 97.5 per cent and 96 per cent of the respondents, respectively. Short-form video-sharing platform TikTok saw strong growth with 35.8 per cent of respondents engaged with it.

Experts have increasingly warned that the overconsumption of Internet, especially on the smartphone, could developed into a societal problem both in physical and mental terms as it starts shaping conversations and socio-emotional  behaviour in ways that may be unhealthy.



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Normal scene from Bangkok's public transport Thais spent an average of almost 12 hours per day on the Internet in 2020, most of them through their smartphones, according to a survey by the country’s Electronic Transactions Development Agency (ETDA). The digital seclusion is mainly driven by the Covid-19 pandemic which has reduced social contacts and disrupted public life in a country where people like to spend their spare time in a group, chatting, eating and drinking together. But it is also due to easier Internet access and broader web coverage which makes it convenient for people to connect online, the...

Normal scene from Bangkok’s public transport

Thais spent an average of almost 12 hours per day on the Internet in 2020, most of them through their smartphones, according to a survey by the country’s Electronic Transactions Development Agency (ETDA).

The digital seclusion is mainly driven by the Covid-19 pandemic which has reduced social contacts and disrupted public life in a country where people like to spend their spare time in a group, chatting, eating and drinking together.

But it is also due to easier Internet access and broader web coverage which makes it convenient for people to connect online, the agency noted.

In 2013, when ETDA began the survey, Thais spent an average of only four hours and 36 minutes a day on the Internet, which means the amount of time had tripled by 2020, Chaichana Mitrpant, executive director of ETDA, said, citing the agency’s “Thailand Internet User Behaviour 2020” report.

According to the study, daily time spent on the Internet on weekdays was 11 hours and 23 minutes on average, a jump of one and a half hour from a year earlier, while on weekends the time spent was 11 hours and 29 minutes, a drop of six minutes from a year before.

Generation Y are the heaviest users

Demographically, Generation Y (aged 20-39) was the biggest user of the Internet, spending an average of 12 hours and 26 minutes per day, followed by Generation Z (younger than 20) with 12 hours and eight minutes, Generation X (40-55) with ten hours and 20 minutes and Baby Boomers (56-74) with eight hours and 41 minutes.

It is understood that the study included both productive online time such as home working and online learning and recreational Internet time to play games, interact on social media and do online shopping.

Leisure use of the Internet dominates

But it seems that particularly younger users are more into leisure uses rather than productive work on the Internet.

Social media had the most popular online engagement by Thais, with 95.3 per cent of respondents, followed by watching TV clips, movies and online music at 85 per cent, then information searches at 82.2 per cent. Some 77.8 per cent said they engage in online chat, while 67.3 per cent shop online.

Facebook, YouTube and Line were still the main social media channels for Thais, amounting to 98.2 per cent, 97.5 per cent and 96 per cent of the respondents, respectively. Short-form video-sharing platform TikTok saw strong growth with 35.8 per cent of respondents engaged with it.

Experts have increasingly warned that the overconsumption of Internet, especially on the smartphone, could developed into a societal problem both in physical and mental terms as it starts shaping conversations and socio-emotional  behaviour in ways that may be unhealthy.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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