Tourism Malaysia to restructure its operations

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Visit Malaysia 2014Tourism Malaysia chairman Datuk Seri Dr Ng Yen Yen said the agency will restructure its operations to make it more effective in promoting Malaysia to foreign countries.

She said the agency would be looking for better ways to attract more tourists to come to Malaysia during the Visit Malaysia Year 2014 campaign amid a tight budget.

“We don’t have a big budget for promotion, therefore we need to use creativity and innovation to stretch the dollar,” she told 150 of the agency’s directors from overseas and domestic offices at an meeting on December 5.

Thus, she urged the agency’s officers to make full use of digital technology in doing their promotional work.

She also said the agency’s offices such as in Alor Setar and Kota Baharu would use a more practical approach to do tourism promotion in southern Thailand, as they were nearer instead of relying on the office in Bangkok.



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Tourism Malaysia chairman Datuk Seri Dr Ng Yen Yen said the agency will restructure its operations to make it more effective in promoting Malaysia to foreign countries. She said the agency would be looking for better ways to attract more tourists to come to Malaysia during the Visit Malaysia Year 2014 campaign amid a tight budget. "We don't have a big budget for promotion, therefore we need to use creativity and innovation to stretch the dollar," she told 150 of the agency's directors from overseas and domestic offices at an meeting on December 5. Thus, she urged the agency's officers...

Visit Malaysia 2014Tourism Malaysia chairman Datuk Seri Dr Ng Yen Yen said the agency will restructure its operations to make it more effective in promoting Malaysia to foreign countries.

She said the agency would be looking for better ways to attract more tourists to come to Malaysia during the Visit Malaysia Year 2014 campaign amid a tight budget.

“We don’t have a big budget for promotion, therefore we need to use creativity and innovation to stretch the dollar,” she told 150 of the agency’s directors from overseas and domestic offices at an meeting on December 5.

Thus, she urged the agency’s officers to make full use of digital technology in doing their promotional work.

She also said the agency’s offices such as in Alor Setar and Kota Baharu would use a more practical approach to do tourism promotion in southern Thailand, as they were nearer instead of relying on the office in Bangkok.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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