Turkish company builds fridge plant in Thailand
Beko, Europe’s second-best-selling home-appliance brand, on January 7 announced that it had selected Thailand as the location of its first ASEAN production facility, with the plant going into operation by the end of this year.
The factory is on a 26-hectare plot at the Hemaraj Rayong Industrial Land estate approximately 150 kilometers southeast of Bangkok.
It is being built with an investment of $100 million and within three years will produce more than 500,000 refrigerators annually, with the potential to expand up to 2 million units a year.
Levent Cakiroglu, global CEO of Turkey-based Arcelik, the owner of the Beko brand, said: “We aim to replicate within the ASEAN Economic Community the phenomenal success of the Beko brand in Europe, where we are the best-selling home-appliance brand in the UK, the best-selling free-standing home-appliance brand in France, as well as the fastest-growing home-appliance brand in Germany during the last five years.”
He added that “Having a regional production facility in Thailand that can quickly respond to regional market needs is the key to achieving our growth plans in the AEC.”
Beko plans to export 90 per cent of the Thai production.
“Within three years, we expect to export from Thailand a total of around $312 million worth of Beko home appliances to almost 10 countries, including the Philippines, Vietnam, Malaysia, Singapore, Indonesia, Australia and New Zealand, and generate sales of around $500 million in theregion,” Cakiroglu added.
Beko refrigerators and washing machines have been among the top three best-selling brands in their category in several major retail outlets in Thailand, including PowerBuy at Central Chidlom, Cakiroglu said.
Beko, Europe's second-best-selling home-appliance brand, on January 7 announced that it had selected Thailand as the location of its first ASEAN production facility, with the plant going into operation by the end of this year. The factory is on a 26-hectare plot at the Hemaraj Rayong Industrial Land estate approximately 150 kilometers southeast of Bangkok. It is being built with an investment of $100 million and within three years will produce more than 500,000 refrigerators annually, with the potential to expand up to 2 million units a year. Levent Cakiroglu, global CEO of Turkey-based Arcelik, the owner of the Beko...
Beko, Europe’s second-best-selling home-appliance brand, on January 7 announced that it had selected Thailand as the location of its first ASEAN production facility, with the plant going into operation by the end of this year.
The factory is on a 26-hectare plot at the Hemaraj Rayong Industrial Land estate approximately 150 kilometers southeast of Bangkok.
It is being built with an investment of $100 million and within three years will produce more than 500,000 refrigerators annually, with the potential to expand up to 2 million units a year.
Levent Cakiroglu, global CEO of Turkey-based Arcelik, the owner of the Beko brand, said: “We aim to replicate within the ASEAN Economic Community the phenomenal success of the Beko brand in Europe, where we are the best-selling home-appliance brand in the UK, the best-selling free-standing home-appliance brand in France, as well as the fastest-growing home-appliance brand in Germany during the last five years.”
He added that “Having a regional production facility in Thailand that can quickly respond to regional market needs is the key to achieving our growth plans in the AEC.”
Beko plans to export 90 per cent of the Thai production.
“Within three years, we expect to export from Thailand a total of around $312 million worth of Beko home appliances to almost 10 countries, including the Philippines, Vietnam, Malaysia, Singapore, Indonesia, Australia and New Zealand, and generate sales of around $500 million in theregion,” Cakiroglu added.
Beko refrigerators and washing machines have been among the top three best-selling brands in their category in several major retail outlets in Thailand, including PowerBuy at Central Chidlom, Cakiroglu said.
