US chocolate giant opens research center in Malaysia

Hershey’s plant in Johor, Malaysia

US-based Hershey Company, the world’s fifth largest chocolate and candy maker, has opened a new research and development (R&D) center in Malaysia to develop new products for regional and global markets.

It is an extension to Hershey’s existing Malaysian factory which is the second largest in the firm’s global manufacturing network.

The new facility, located in Peninsula Malayisa’s southernmost state of Johor, would become one of Hershey’s largest R&D facilities outside of the US and be used to “quickly develop, test and launch new products customised to the tastes of consumers across the region and beyond,” the company said in a statement.

Spanning over almost 1,000 square meters, the facility was a “significant investment” in the Malaysian market and houses R&D laboratories, a packaging development facility and a sensory area, according to Hershey.

Development of new “iconic products”

“This will enable the company to partner with various innovation teams to taste-test and shortlist iconic products,” Hershey vice-president of India and Asia-Pacific, Europe, Middle East and Africa, Herjit Bhalla, said, noting that the Malaysian facility would become a “central hub” for the company’s operations across his region and increase the company’s understanding of consumers preferences.

“The new facility will allow our talented teams to gain deeper insights into consumers by enabling them to conceptualise, test and develop some of the most innovative products across the region,” Hershey’s senior director of international R&D, Philippe Zehnder, added.

Long tradition in confectionery

The Hershey Company was founded in 1894 as Hershey Chocolate Company by confectioner Milton S. Hershey in Pennsylvania, which makes it one of the oldest and most established companies in the US.

Known for brands including Kit Kat, Twizzlers, Whoppers, Heat, Jolly Ranger, Bubble Yum, Ice Breaker, Mints, Kisses and many others, alongside its trademark milk chocolate brand Hershey’s, and with annual sales of nearly $9 billion as of 2021, Hershey Company lists fifth among the world’s largest chocolate makers behind Mars Wrigley Confectionery (US), Ferrero Group (Luxembourg/Italy), Mondelez International (US) and Meiji (Japan).



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[caption id="attachment_38462" align="alignleft" width="300"] Hershey's plant in Johor, Malaysia[/caption] US-based Hershey Company, the world’s fifth largest chocolate and candy maker, has opened a new research and development (R&D) center in Malaysia to develop new products for regional and global markets. It is an extension to Hershey’s existing Malaysian factory which is the second largest in the firm’s global manufacturing network. The new facility, located in Peninsula Malayisa’s southernmost state of Johor, would become one of Hershey’s largest R&D facilities outside of the US and be used to “quickly develop, test and launch new products customised to the tastes of consumers...

Hershey’s plant in Johor, Malaysia

US-based Hershey Company, the world’s fifth largest chocolate and candy maker, has opened a new research and development (R&D) center in Malaysia to develop new products for regional and global markets.

It is an extension to Hershey’s existing Malaysian factory which is the second largest in the firm’s global manufacturing network.

The new facility, located in Peninsula Malayisa’s southernmost state of Johor, would become one of Hershey’s largest R&D facilities outside of the US and be used to “quickly develop, test and launch new products customised to the tastes of consumers across the region and beyond,” the company said in a statement.

Spanning over almost 1,000 square meters, the facility was a “significant investment” in the Malaysian market and houses R&D laboratories, a packaging development facility and a sensory area, according to Hershey.

Development of new “iconic products”

“This will enable the company to partner with various innovation teams to taste-test and shortlist iconic products,” Hershey vice-president of India and Asia-Pacific, Europe, Middle East and Africa, Herjit Bhalla, said, noting that the Malaysian facility would become a “central hub” for the company’s operations across his region and increase the company’s understanding of consumers preferences.

“The new facility will allow our talented teams to gain deeper insights into consumers by enabling them to conceptualise, test and develop some of the most innovative products across the region,” Hershey’s senior director of international R&D, Philippe Zehnder, added.

Long tradition in confectionery

The Hershey Company was founded in 1894 as Hershey Chocolate Company by confectioner Milton S. Hershey in Pennsylvania, which makes it one of the oldest and most established companies in the US.

Known for brands including Kit Kat, Twizzlers, Whoppers, Heat, Jolly Ranger, Bubble Yum, Ice Breaker, Mints, Kisses and many others, alongside its trademark milk chocolate brand Hershey’s, and with annual sales of nearly $9 billion as of 2021, Hershey Company lists fifth among the world’s largest chocolate makers behind Mars Wrigley Confectionery (US), Ferrero Group (Luxembourg/Italy), Mondelez International (US) and Meiji (Japan).



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

 

 

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