Vietnam puts chocolate brand on the world map

Marou is made from the rare trinitario cacao bean

Chocolate made by French entrepreneurs in Vietnam is embarking on a global expansion after local private equity form Mekong Capital has injected an undisclosed sum in the company which makes what the New York Times calls “the world’s most exquisite bars.”

Founded in 2011, Ho Chi Minh City-based Marou Chocolate is one of the few companies in the industry producing dark chocolate right where the cacao is grown from a single variety.

The chocolate bars soon garnered a reputation of particular deliciousness among connoisseurs and the company soon opened a store in the city and began expanding across the country under the Maison Marou brand.

Over time, the Marou chocolate got recognised by gourmets on a global level and is now shipped to 32 countries,

With the private equity investment, Marou now plans to multiply its network of smallholder cacao farms five-fold and go overseas with its Maison Marou cafés, starting with Japan, Hong Kong and Shanghai.

Despite its success, chocolate from Vietnam is likely to remain a niche industry. Market leaders are Belgian and Swiss chocolatiers, and West Africa, namely Ghana and the Ivory Coast, still dominates cacao bean sourcing.

But the exclusivity is the main selling proposition of Marou chocolate. Made from the rare trinitario cacao bean, an 18th-century blend, the bars have a particular complexity paired with unusual aromas, including licorice, or even tobacco.



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Marou is made from the rare trinitario cacao bean Chocolate made by French entrepreneurs in Vietnam is embarking on a global expansion after local private equity form Mekong Capital has injected an undisclosed sum in the company which makes what the New York Times calls “the world’s most exquisite bars.” Founded in 2011, Ho Chi Minh City-based Marou Chocolate is one of the few companies in the industry producing dark chocolate right where the cacao is grown from a single variety. The chocolate bars soon garnered a reputation of particular deliciousness among connoisseurs and the company soon opened a store...

Marou is made from the rare trinitario cacao bean

Chocolate made by French entrepreneurs in Vietnam is embarking on a global expansion after local private equity form Mekong Capital has injected an undisclosed sum in the company which makes what the New York Times calls “the world’s most exquisite bars.”

Founded in 2011, Ho Chi Minh City-based Marou Chocolate is one of the few companies in the industry producing dark chocolate right where the cacao is grown from a single variety.

The chocolate bars soon garnered a reputation of particular deliciousness among connoisseurs and the company soon opened a store in the city and began expanding across the country under the Maison Marou brand.

Over time, the Marou chocolate got recognised by gourmets on a global level and is now shipped to 32 countries,

With the private equity investment, Marou now plans to multiply its network of smallholder cacao farms five-fold and go overseas with its Maison Marou cafés, starting with Japan, Hong Kong and Shanghai.

Despite its success, chocolate from Vietnam is likely to remain a niche industry. Market leaders are Belgian and Swiss chocolatiers, and West Africa, namely Ghana and the Ivory Coast, still dominates cacao bean sourcing.

But the exclusivity is the main selling proposition of Marou chocolate. Made from the rare trinitario cacao bean, an 18th-century blend, the bars have a particular complexity paired with unusual aromas, including licorice, or even tobacco.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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