Vietnam’s baby boom lures Japanese infant milk producer

Japanese food company Meiji will set up a unit in Vietnam to import and sell infant milk powder as it looks to expand in a market where there are more births than in Japan, Nikkei Asia reported.

Wholly owned Meiji Food Vietnam will launch on April 1 in Hanoi with a capitalisaiton of around 200 million yen ($1.84 million).

Meiji said there was a huge business opportunity in Vietnam as the country had about 1.5 million births a year, 70 per cent more than in Japan, and the number is projected to keep growing.

The Japanese dairy and confectionery company mainly ships milk powder from Japan for sale in Vietnam. It intends to continue doing so, with no plans to construct a local factory.

Nutrition education planned

In Vietnam, Meiji’s nutritionists have provided dietary advice to workers at Japanese-owned factories since 2018. The company also sells fortified milk for adults there. It aims to provide nutrition education to 650,000 people in Vietnam by 2030.

The food segment of parent Meiji Holdings posted sales of 6.4 billion yen ($59 million) in Southeast Asia in its last fiscal year ended March 2020, up 12 per cent from the previous year.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

 

 

Japanese food company Meiji will set up a unit in Vietnam to import and sell infant milk powder as it looks to expand in a market where there are more births than in Japan, Nikkei Asia reported. Wholly owned Meiji Food Vietnam will launch on April 1 in Hanoi with a capitalisaiton of around 200 million yen ($1.84 million). Meiji said there was a huge business opportunity in Vietnam as the country had about 1.5 million births a year, 70 per cent more than in Japan, and the number is projected to keep growing. The Japanese dairy and confectionery company mainly...

Japanese food company Meiji will set up a unit in Vietnam to import and sell infant milk powder as it looks to expand in a market where there are more births than in Japan, Nikkei Asia reported.

Wholly owned Meiji Food Vietnam will launch on April 1 in Hanoi with a capitalisaiton of around 200 million yen ($1.84 million).

Meiji said there was a huge business opportunity in Vietnam as the country had about 1.5 million births a year, 70 per cent more than in Japan, and the number is projected to keep growing.

The Japanese dairy and confectionery company mainly ships milk powder from Japan for sale in Vietnam. It intends to continue doing so, with no plans to construct a local factory.

Nutrition education planned

In Vietnam, Meiji’s nutritionists have provided dietary advice to workers at Japanese-owned factories since 2018. The company also sells fortified milk for adults there. It aims to provide nutrition education to 650,000 people in Vietnam by 2030.

The food segment of parent Meiji Holdings posted sales of 6.4 billion yen ($59 million) in Southeast Asia in its last fiscal year ended March 2020, up 12 per cent from the previous year.



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

 

 

NO COMMENTS

Leave a Reply