Vietnam’s consumer goods market soars

Vietnam storeThe consumer goods market in Vietnam has developed into an attractive sector for international investors as it scored the highest growth rates in Asia in 2012 and  has a distinctive demand for capital funding and professional management expertise.

According to a survey by global retail research company Nielsen, the Vietnamese consumer goods market grew by 23 per cent last year, outpacing India and China at 18.8 per cent and 13 per cent, respectively. As opposed to other sectors in Vietnam, large state-related consumer goods firms such as Vinamilk and other beverage and food producers have been posting whopping profits.

This was due to the fact that Vietnam with its 90 million population experiences fast urbanisation and rising income of the middle class.

However, the consumer goods sector faces capital difficulties and a lack professional administrative management, industry experts said. With the influx of investors, there are also a number of mergers and acquisition deals expected.

One of the most remarkable recent foreign investment  deals was US-based investment firm Kohlberg Kravis Roberts (KKR) pumping $200 million into Masan Consumer Corporation in January 2013.

Another investment was made by Japanese insecticide producer Fumakilla that has recently spent $8 million to acquire manufacturing plants of Jumbo, a Vietnamese maker of mosquito coils.

 



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The consumer goods market in Vietnam has developed into an attractive sector for international investors as it scored the highest growth rates in Asia in 2012 and  has a distinctive demand for capital funding and professional management expertise. According to a survey by global retail research company Nielsen, the Vietnamese consumer goods market grew by 23 per cent last year, outpacing India and China at 18.8 per cent and 13 per cent, respectively. As opposed to other sectors in Vietnam, large state-related consumer goods firms such as Vinamilk and other beverage and food producers have been posting whopping profits. This...

Vietnam storeThe consumer goods market in Vietnam has developed into an attractive sector for international investors as it scored the highest growth rates in Asia in 2012 and  has a distinctive demand for capital funding and professional management expertise.

According to a survey by global retail research company Nielsen, the Vietnamese consumer goods market grew by 23 per cent last year, outpacing India and China at 18.8 per cent and 13 per cent, respectively. As opposed to other sectors in Vietnam, large state-related consumer goods firms such as Vinamilk and other beverage and food producers have been posting whopping profits.

This was due to the fact that Vietnam with its 90 million population experiences fast urbanisation and rising income of the middle class.

However, the consumer goods sector faces capital difficulties and a lack professional administrative management, industry experts said. With the influx of investors, there are also a number of mergers and acquisition deals expected.

One of the most remarkable recent foreign investment  deals was US-based investment firm Kohlberg Kravis Roberts (KKR) pumping $200 million into Masan Consumer Corporation in January 2013.

Another investment was made by Japanese insecticide producer Fumakilla that has recently spent $8 million to acquire manufacturing plants of Jumbo, a Vietnamese maker of mosquito coils.

 



Support ASEAN news

Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

$
Personal Info

Donation Total: $10.00

 

 

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