Vietnam’s small street shops go digital

Starting with Hanoi and Ho Chi Minh City, Vietnam’s small family-run street shops are now getting a tailored mobile app to run their logistics and sales in a digitised way, Vietnamnet.vn reported.

The so-called mom-and-pop stores, a backbone of the country’s retail industry, are being equipped with the VinShop app, developed by Vietnam’s biggest conglomerate, Vingroup, through the latter’s logistics unit One Mount Group.

As a start, VinShop app will be used by 20,000 small shops in the country’s two largest cities. Those stores, called tap hoa, sell staple foods, beverages and other groceries and a broad variety of fast-moving consumer goods.

Shopkeepers can use the app to order hundreds of items from various suppliers, eliminating the need to contact them individually. They can also use it to connect to another Vingroup app, VinID Pay, an e-wallet used by around ten million retail shoppers in Vietnam to make payments.

Better sales through digitisation

Vingroup claims that stores could make an average of ten million dong (about $430) more in sales each month by simplifying their procurement and payment processes, as well as by partaking in digital sales promotions.

The app should also assist small shop owners to compete with the rising number of convenience store chains such as 7-Eleven, Ministop, B’s Mart and even Vingroup’s own store chain Vinmart+.

“This solution is expected to improve the efficiency of the entire supply chain, and help overcome the current weaknesses in the distribution of products from manufacturers to grocery stores,” the company said in a release.



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Starting with Hanoi and Ho Chi Minh City, Vietnam’s small family-run street shops are now getting a tailored mobile app to run their logistics and sales in a digitised way, Vietnamnet.vn reported. The so-called mom-and-pop stores, a backbone of the country’s retail industry, are being equipped with the VinShop app, developed by Vietnam's biggest conglomerate, Vingroup, through the latter’s logistics unit One Mount Group. As a start, VinShop app will be used by 20,000 small shops in the country’s two largest cities. Those stores, called tap hoa, sell staple foods, beverages and other groceries and a broad variety of fast-moving...

Starting with Hanoi and Ho Chi Minh City, Vietnam’s small family-run street shops are now getting a tailored mobile app to run their logistics and sales in a digitised way, Vietnamnet.vn reported.

The so-called mom-and-pop stores, a backbone of the country’s retail industry, are being equipped with the VinShop app, developed by Vietnam’s biggest conglomerate, Vingroup, through the latter’s logistics unit One Mount Group.

As a start, VinShop app will be used by 20,000 small shops in the country’s two largest cities. Those stores, called tap hoa, sell staple foods, beverages and other groceries and a broad variety of fast-moving consumer goods.

Shopkeepers can use the app to order hundreds of items from various suppliers, eliminating the need to contact them individually. They can also use it to connect to another Vingroup app, VinID Pay, an e-wallet used by around ten million retail shoppers in Vietnam to make payments.

Better sales through digitisation

Vingroup claims that stores could make an average of ten million dong (about $430) more in sales each month by simplifying their procurement and payment processes, as well as by partaking in digital sales promotions.

The app should also assist small shop owners to compete with the rising number of convenience store chains such as 7-Eleven, Ministop, B’s Mart and even Vingroup’s own store chain Vinmart+.

“This solution is expected to improve the efficiency of the entire supply chain, and help overcome the current weaknesses in the distribution of products from manufacturers to grocery stores,” the company said in a release.



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Investvine has been a consistent voice in ASEAN news for more than a decade. From breaking news to exclusive interviews with key ASEAN leaders, we have brought you factual and engaging reports – the stories that matter, free of charge.

Like many news organisations, we are striving to survive in an age of reduced advertising and biased journalism. Our mission is to rise above today’s challenges and chart tomorrow’s world with clear, dependable reporting.

Support us now with a donation of your choosing. Your contribution will help us shine a light on important ASEAN stories, reach more people and lift the manifold voices of this dynamic, influential region.

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